As a User Experience (UX) Designer, I'm continually experimenting with new methodologies for improved problem solving and design thinking within teams. Prior to working in the digital design world, I was an electrical engineer designing integrated circuits and prototyping hardware. I’ve helped build start-ups through to an IPO as well as worked for larger more established companies. My main interests are to work with exceptional teams delivering innovative products that are easy to use and improve people’s lives.
As a user advocate, I rely on good communication skills to evangelize UX in an iterative design environment within a cross functional team. It’s my job to articulate the 'why' of design decisions and deliver interactive prototypes and visual styling. I apply my problem solving skills on a daily basis and incorporate usability testing to vet assumptions and mitigate risks when defining a product’s core feature set.
Lead UX activities like persona bulding, workshops and Design Studio
Design interactive prototypes bringing user journeys alive
Create resonance with imagery, colors and typography
Distill the core functionality within a lean approach
I led a workshop after which I delivered prototypes for testing out our design directions with customers...
I led the MVP UX re-design of MOO's business web application using Lean UX techniques, 'working walls' and the design studio method...
I led the UX validation of the team's prototypes in addition to the other usual UX activities such as story-boarding, sketching and proto-personas...
I led UX activities such as initial stakeholder interviews, persona building to generate empathy and an interactive prototype that defined our proposed MVP...
I built up and maintained a 'working wall' that presented a map-of-the-world view of the entire user experience...
I'm currently working as an experience designer in Palo Alto. I'm always up for connecting with like minded people, so let's get in touch!