Iteration is key to Google’s design approach

We’re not just inventing digital products, we’re also in a pinch to invent new ways of working in order to adjust our approach to this revolutionary new age.

In 2011, Google went through a massive redesign under the leadership of its co-founder Larry Page. The redesign was a result of efforts to improve the user experience and make Google a more visually appealing and intuitive platform. In this blog post, we'll explore the details of how design leadership engineered this beautiful revolution at Google.

The vision was to create a more unified and consistent design language across all of Google's products. The redesign effort was not just about making Google look better, but also about making it more intuitive and user-friendly. Page's goal was to create a seamless user experience that would help users find what they're looking for quickly and easily.

To achieve this, Page brought in a team of designers and developers who worked on a new design language called "Google Material Design." This design language is based on the principles of real-world materials and objects, such as paper, ink, and shadows. It is also focused on creating a sense of depth and dimensionality in the user interface.

One of the key aspects of the redesign effort was to make Google's products more consistent in terms of their design language. This involved creating a set of design guidelines that would help ensure that all of Google's products followed the same design principles. This was important because it allowed users to move seamlessly between different Google products without experiencing jarring visual differences.

Another key aspect of the redesign was the focus on simplicity. Page wanted Google's products to be simple and easy to use. This meant getting rid of clutter and unnecessary features and focusing on what was essential. This approach helped to make Google's products more intuitive and user-friendly.

The redesign effort was also driven by a focus on speed. Page wanted Google's products to be fast and responsive. This meant reducing page load times and making sure that Google's products worked well on mobile devices.

Overall, redesign efforts were a massive success. The new design language and design guidelines have helped to create a more consistent and intuitive user experience across all of Google's products. The focus on simplicity and speed has also helped to make Google's products more user-friendly and accessible.

In conclusion, redesign efforts at Google were focused on creating a more unified, consistent, and user-friendly design language across all of Google's products. The focus on simplicity, speed, and intuitive design has helped to create a beautiful revolution at Google that has improved the user experience for millions of users worldwide.

More stuff to read on this topic at http://www.theverge.com/2013/1/24/3904134/google-redesign-how-larry-page-engineered-beautiful-revolution