Designing a brand refresh within a logged in experience
Role: Lead UX Designer for Analyze
Project: Analyze Brand Refresh
As lead designer for Analyze I delivered the entire brand refresh for the logged in experience of Analyze and Survey Summary page as well as our default color palette for the data visualization in our charts.
In early 2017 the UX team hit the ground running with a set of new brand guidelines including a new font and brand color palette. The lead designers on the overall brand refresh project, Lucia Ciccio and Jonathan Remulla, had been working the quarter before testing out the new SurveyMonkey marketing brand principles and guidelines on a couple of key user flows at a high level in order to develop our own UI toolkit and pattern library for the logged in experience.
Along with the wider team I committed to a 6 week sprint whereby I designed for for my respective product area by testing, adapting and applying the toolkit and pattern library to the most important flows in Analyze. This entailed weekly show & tells with critiques to collaborate on alignment across the product as well as iterations, recommendations and updates to the pattern library itself. Once we had our area’s ‘Hero Flows’ completed I proceeded with my product team to execute the refresh at scale.
These are the Hero Flows and a list view of the key areas I designed for first which set the tone and direction for the rest of the entire Analyze UI.
Full list of key areas:
- Filter accordion
- Individual Responses
- Export and shared results
- Customizing questions
- Survey Summary page
- Questions, chart and open ended TA
- Data Visualization colors